Kipper

Brand Suite Design & Motion Video

As part of Kipper’s evolution, we led a complete brand redesign to align its visual identity with the platform’s growing mission and product lineup.

Our design team developed a full brand suite, including updated visuals, typography, and guidelines, to create a more cohesive and recognizable presence across web, social, and mobile. The result was a modern, creator-focused identity that strengthened Kipper’s positioning ahead of its mobile launch.

Kipper is a creator-focused platform that makes tipping simple, instant, and accessible across social platforms. Kipper removes barriers between audiences and the people they want to support.

Insight partnered with Kipper to lead a full brand redesign that modernized its visual identity and positioned it for long-term growth. The updated look reflects the platform’s approachable, easy-to-use experience while maintaining a premium feel across web, mobile, and social.

Objectives

Redefine Kipper’s brand identity to reflect its creator-focused, user-friendly experience.

Create a launch motion video that showcases the new identity and platform experience.

Develop a cohesive visual suire, including updated logo, typography, and color palette.

Build a modern, recognizable look that reflects a professional level of quality.

Phase 1

Discovery & Direction

We started by digging into Kipper’s existing identity, positioning, and audience perception. Through internal workshops and design reviews, we identified what made the brand distinct: its simplicity, accessibility, and focus on empowering creators.

From there, we established the creative direction: a visual identity that feels modern, clean, and trustworthy while staying true to Kipper’s creator-first mission.

Phase 2

Design & Development

With the direction set, our design team built out the new brand system. This included refining the logo, selecting a typography system, establishing a balanced color palette, and developing a consistent visual language for web, mobile, and social. We created brand guidelines to ensure everything from icons to layout felt cohesive and instantly recognizable.

Phase 3

Phase 3

Motion Video Production

Motion Video Production

With the new identity established, we developed a launch motion video to introduce Kipper’s refreshed look and mission.

Our team handled storyboarding, animation, and production, bringing the new branding to life through motion and sound. The video served as the first public showcase of the redesign, tying together Kipper’s brand story in a dynamic, visual way.

With the new identity established, we developed a launch motion video to introduce Kipper’s refreshed look and mission.

Our team handled storyboarding, animation, and production, bringing the new branding to life through motion and sound. The video served as the first public showcase of the redesign, tying together Kipper’s brand story in a dynamic, visual way.

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